langstonmarketing.com

Site Redesign Underway

Kelly Langston — Wed, 18 Jan 2012 21:20:40 +0000

You know what they say about the cobbler’s shoes?

The Langston Marketing Services website is undergoing a complete overhaul and putting on a fresh face for our clients. Check back soon for client tutorials and a marketing blog chock full of tips and news that you can use today.

Google+: No Longer an Option for Social Media Success

Kelly Langston — Mon, 16 Jan 2012 22:11:18 +0000

Google search engine results are now pulling Google+ shares to the top of the results stack.

Don’t believe me? Try this experiment:

Go to the google.com and type in “Landscapers,” or “SEO.” You’ll see that the search results page now shows a box on the right that lists Google+ accounts relevant to that search phrase with a bio and a link. It looks like this:

What does this mean to me?

What this means is that now more than ever you’ll want to launch a Google+ profile (if you haven’t already) and start interacting there.

Like it or not, businesses cannot overlook the power of Google+.

To learn more about Google+ and the recent updates to Google and Google+, check out these experts:

“Why Google+ is an Inevitable Part of Your Content Marketing Strategy” by Brian Clark, founder of Copyblogger and CEO of Copyblogger Media.

“Why Every Marketer Now Needs a Google+ Strategy” by Rand Fishkin, CEO and Co-founder of SEOmoz.

Kelly Langston started Langston Marketing Services in 2000. With over 17 years in the marketing field and a 7 year stint as Association Manager ofthe NC Chapter of the American Society of Landscape Architects, she specializes in websites for organizations and businesses, understanding the special needs of these types of clients. In addition to running Langston Marketing Services, she is also author of Autism’s Hidden Blessings: Discovering God’s Promises for Autistic Children and Their Families published in 2009 by Kregel Publications.

Langston Marketing Services

Kelly Langston — Tue, 29 Nov 2011 00:15:15 +0000

With a real concern for the our clients, Langston Marketing Services has been providing website solutions for businesses and organizations since 2000. We care about what you do and how we can help you make your website work for you. Integrity is very important to us, so we work hard to keep our promises. Langston Marketing Services offers complete website design services including content management, viral marketing strategies and services, forums, restricted areas, blog production, and the development of editable websites for organizations, businesses.

Experienced: Over 15 Years in Strategic Marketing Service

Langston Marketing Services is a Charlotte-based Internet marketing firm formed in 2000 by Kelly Langston. With over 17 years in the marketing field, Langston’s work ranges from proposal development with an exceptional success rate to producing the North Carolina Landscape Architecture Journal, to the production of multiple web sites for clients. In addition to running Langston Marketing Services, she is also author of Autism’s Hidden Blessings: Discovering God’s Promises for Autistic Children and Their Families published in 2009 by Kregel Publications.

Nationally Recognized

In 2000, Kelly Langston was awarded a national Marketing Communications Award in Austin, Texas by the Society of Marketing Professional Services for website design.

The National Docents Symposium Council

Kelly Langston — Tue, 29 Nov 2011 00:04:17 +0000

The National Docents Symposium Council

Project Scope:

Website redesign in 2011 for the National Docent Symposium Council. Scope included: members forum, directors-only section, newsletter archive, editable content, image galleries and slideshows, and a unique website with a unique domain name for a national symposium event residing within the site to share users and resources. The website is designed “as an information portal to provide current information for the chapter.” The Board of Directors of the NDSC is composed of two delegates for each of the six American Association of Museums regions, as well as two from Canada.

ASLA Southern California

Kelly Langston — Mon, 28 Nov 2011 23:09:50 +0000

Complete website overhaul in 2009 for the Southern California Chapter of the American Society of Landscape Architects. Scope included: online event registrations, online event calendar, chapter blog, editable content, image galleries and slideshows. The website is designed “as an information portal to provide current information for the chapter.” ASLA Southern California encompasses the southern portion of California, south ot the thirty-seventh (37th) parallel, including the Counties of Kern, Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Santa Barbara, and Ventura. Current membership is 700 members.

Fibromyalgia.com

Kelly Langston — Sat, 26 Nov 2011 20:02:46 +0000

Complete website redesign for online community of fibromyalgia sufferers. Website includes active forum community, article submission, galleries, polls, and slideshows.

Future of Social Media

Kelly Langston — Wed, 27 May 2009 00:40:27 +0000

Here is a secret that I want you to know: Effectively using social media services such as Facebook and Twitter (click for examples), can be the single, most effective marketing task you can do to elevate your company far above your competition. If that sounds too good to be true, then let me tell why:

Have you ever wished that you would have been one of those blessed persons to acquire Apple stock back in the 1980′s, when having access to technology meant owning a calculator and an electric typewriter? What if you could have jumped into the Apple pool before everyone knew just how far it would go and how many people would be affected by it? Long before iPhones and iMacs and iTV’s and iPods?

It’s very possible that –right now– savvy businesses have an opportunity to jump into the “next big thing” and learn to make it work for you before the masses do the very same thing. I’m talking about viral marketing, or in other words, utilizing social media services such as Facebook and Twitter to reach a client base that at one time was entirely inaccessible.

Here is an example: My first book, “Autism’s Hidden Blessings: Discovering God’s Promises for Autistic Children and Their Families” has just been published by Kregel Publications. While this is exciting, I am not a famous author with name recognition power. Therefore, if I want to market my book, I can write a letter or perhaps send a flyer to a related organization in hopes that maybe, someone might take the time to dig it out of the mail pile to read it. If I were to call executives of major booksellers to ask them to stock the book, it is doubtful they would take my call. But with Twitter and Facebook, I can connect to these same executives instantly – people who may not give me the time of day otherwise. Why? Because right now, Twitter and Facebook are like keys to doors that have long since been tightly locked to the everyday Janes and Joes of the business world.

However, there are a few catches! Even with that golden key, you have to possess the knowledge to know how and when to properly use it. Where do you find those doors? How do you politely knock so that you are a welcomed guest? How do you manage services like Twitter without being managed by them in terms of your valuable time?

These are skills that savvy business leaders are seeking right now, and the good news is that the playing field to learn these skills is quite level and accessible! You don’t have to “belong to the country club” to play, and you won’t need to spend thousands of dollars to get ahead in the game!

How long will this opportunity last? Not forever! The time is now to jump into the social marketing game and learn how to use it effectively. Langston Marketing Services can help you do that.

What is Viral Marketing and Why do I Need it?

Kelly Langston — Tue, 24 Feb 2009 20:06:37 +0000

Marketing is an ever-changing phenomenon. If you don’t stay up with the latest methods of reaching your client base, you are going to get left behind. But staying in touch doesn’t have to be hard. Today, millions of people are communicating via social media tools such as Facebook and Twitter.

Langston Marketing Services can help you utilize these tools wisely to make the most of the internet. If you are unfamiliar with social media outlets, we can help your business manage services like corporate blogging, Twitter accounts and Facebook groups without allowing them overtake your most valuable resource: your time. At Langston Marketing Services, we will help you devise a plan to stay connected without compromising your productivity.

Langston Marketing Services can help you establish and maintain an effective online presence with the following online social marketing services:

Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives all around the world. Facebook is a privately-held company and is headquartered in Palo Alto, Calif.

The New York Times calls Twitter “one of the fastest-growing phenomena on the Internet.”

At first glance, Twitter seems to be superficial in terms of content and quality, but when you look closer, you will find that it is viral marketing at its best. With correct use, Twitter can help your message go farther than you thought possible. But you need to harness its viral ability, mastering it before it masters you.

Langston Marketing Services is using the services of both Facebook and Twitter to run effective campaigns. We can help you, too.

Want to know more? Contact us now.

Web Design from the Ground Up

Kelly Langston — Sun, 22 Feb 2009 23:24:58 +0000

You have a message. Whether it’s a service that you provide for your clients or a mission to assist others in some unique way, it’s important to you and that means it’s important to Langston Marketing Services. You need to get your message out, and we can help you do it.

It starts with an idea, but that’s just the beginning. Every aspect of your internet presence needs to be thoughtfully considered. You may have only a few minutes to present your case, so your website must paint your vision quickly and effectively so your audience will want to know more about what you do.

Langston Marketing Services can help you bring everything together to produce a web presence that will broadcast your message. From targeted copy writing to editing, from colors and graphics to marketing your site so that the search engines can find you. We want to work with you to make it happen.

Contact us and let us know who you are, what you want to say, and who you want to reach. We’d love to talk about it with you.