Future of Social Media

Here is a secret that I want you to know: Effectively using social media services such as Facebook and Twitter (click for examples), can be the single, most effective marketing task you can do to elevate your company far above your competition.  If that sounds too good to be true, then let me tell why:

Have you ever wished that you would have been one of those blessed persons to acquire Apple stock back in the 1980′s, when having access to technology meant owning a calculator and an electric typewriter?  What if you could have jumped into the Apple pool before everyone knew just how far it would go and how many people would be affected by it?  Long before iPhones and iMacs and iTV’s and iPods?

It’s very possible that –right now– savvy businesses have an opportunity to jump into the “next big thing” and learn to make it work for you before the masses do the very same thing.  I’m talking about viral marketing, or in other words, utilizing social media services such as Facebook and Twitter to reach a client base that at one time was entirely inaccessible.

Here is an example:  My first book, “Autism’s Hidden Blessings: Discovering God’s Promises for Autistic Children and Their Families” has just been published by Kregel Publications. While this is exciting, I am not a famous author with name recognition power.  Therefore, if I want to market my book, I can write a letter or perhaps send a flyer to a related organization in hopes that maybe, someone might take the time to dig it out of the mail pile to read it.  If I were to call executives of major booksellers to ask them to stock the book, it is doubtful they would take my call. But with Twitter and Facebook, I can connect to these same executives instantly – people who may not give me the time of day otherwise.  Why? Because right now, Twitter and Facebook are like keys to doors that have long since been tightly locked to the everyday Janes and Joes of the business world.

However, there are a few catches! Even with that golden key, you have to possess the knowledge to know how and when to properly use it.  Where do you find those doors? How do you politely knock so that you are a welcomed guest?  How do you manage services like Twitter without being managed by them in terms of your valuable time?

These are skills that savvy business leaders are seeking right now, and the good news is that the playing field to learn these skills is quite level and accessible!  You don’t have to “belong to the country club” to play, and you won’t need to spend thousands of dollars to get ahead in the game!

How long will this opportunity last?  Not forever!  The time is now to jump into the social marketing game and learn how to use it effectively.  Langston Marketing Services can help you do that.